Psophia proposes a return to garments made with craftsmanship that immediately reflect quality, care and attention to detail, in contrast to today's mass fashion. This idea is born from the desire to escape the modern chaos of "likes", algorithms, big data and mass production. The aim is to give priority to meaning and coherence for the wearer. The result: quality, sophistication and exclusivity.
The “P” in Psophía stands for Paloma Vázquez de Castro, the brand’s creative director and co-founder. Paloma previously co-founded the Hoss Intropia brand in 1994, in the pre-internet era, when designs were discussed in the margins of faxes. She remained there until 2016.
This is when Psophía emerges, as the most exciting way of not assuming other people's histories, of being the owner of one's time and one's work, of one's successes and one's mistakes.
