Psophía, which debuted in the spring of 2018, embodies the keen artistic sense and exquisite skill of designer Paloma Vázquez de Castro .
Designed in Spain, this modern luxury collection merges architectural silhouettes of
cutting-edge with meticulously crafted details, capturing the essence of
a woman with an innate and sophisticated style.
Paloma Vázquez de Castro
The "P" in Psophía stands for Paloma Vázquez de Castro, the brand's creative director and co-founder. Paloma previously co-founded the brand Hoss Intropia in 1994, in the pre-internet era, when designs were discussed in the margins of faxes. She remained there until 2016.
It is then that Psophía emerges, as the most exciting way of not assuming other people's histories, of being the owner of her time and her work, of her successes and her mistakes.
Psophia
Psophía was born from the firm decision to create its own ready-to-wear women's brand. Although the project started from scratch, it is backed by a wealth of experience accumulated over the years. Behind Psophía is a highly qualified team with thousands of shared experiences in the fashion industry, who have worked tirelessly to position and lead brands.
So many hours and so many years working side by side have been essential for the Psophía team to understand each other with a single gesture, to know what they want (and what they don't), and to always work with their feet on the ground, their minds on the future and their enthusiasm intact, undisturbed by any challenges that may arise.
Another defining characteristic is the desire to go out and open up to an increasingly globalized world that, in turn, is subject to enormous unforeseen events, such as those experienced today. It is about expanding, always with slow and safe growth as a criterion of prudence.
Even in the distribution chain, whether online or in-store, Psophía seeks to leave its mark. That's why trust is paramount in its relationships with its various partners, along with a commitment to quality. The goal is for the potential recipient, wherever they are, to feel the story of dedication behind each item.
Who are the women who choose us?
Our clients are unique women with a sophisticated vision and impeccable taste for elegance. We dress women at different stages of life, ranging in age from 20 to 65, including both Baby Boomers and Generation X.
This group of women shares a common characteristic: they seek quality and exclusivity, but always with an accessible approach that does not exclude them, but rather makes them feel part of something special.
These are women of middle to upper income, whether in their professional or personal lives, who enjoy a fulfilling life. They may be mothers, married, single, or at any other stage of life, always maintaining an elegant and sophisticated style that reflects their personality and their environment.
Women who have achieved significant accomplishments in different areas of their lives and who continue to forge their own path.
Sustainability and Ethics
At Psophía, we firmly believe that fashion must be responsible.
Every decision we make, from design to production, is guided by a deep respect for the environment and people. We work exclusively with materials selected not only for their exceptional quality but also for their ethical and sustainable origin. We ensure that every fabric we use, like Naia , comes from responsible sources, respecting both nature and the communities that produce them.
Furthermore, our controlled production process ensures the traceability of every garment. This allows us to maintain a perfect balance between the exclusivity of our collections and minimal environmental impact.
We prioritize practices that minimize our environmental impact, from using biodegradable fibers to reducing waste at every stage of production. We believe that fashion should not be a destructive process, but rather an opportunity to create beauty without compromising the future of our planet.
At Psophía, each garment reflects not only sophistication and quality, but also our commitment to sustainability and ethics. We know that small decisions can have a big impact, which is why we work tirelessly to ensure that every step we take is aligned with our values.